Beeple Will Update a New 29M Piece For the Rest of My Life
Until about a year ago, artist Mike Winkleman hadnât sold a print for more than 100 bucks. Then, this spring, he became, according to auction house Christieâs, one of the three most valuable artists alive. Yet, many people still don't know his name. Part of that may be because heâs more commonly known by his pseudonym: Beeple. It also may be due to the fact that the $69 million work that put him on the map was a non-fungible token (NFT), a blockchain-verified form of digital art many are still trying to wrap their heads around. But just because Winkleman is still making a name for himself doesn't mean he's new to the art world.
On May 1, 2007, Winkelman started a project he called Everydays. The idea was to create a new piece of online art daily in an attempt to improve his skills. The experiment ultimately resulted in a variety of pieces, many of them surreal, funny, dystopic, grotesque, or political. Millions followed the project and some of the works were even featured in the Louis Vuitton 2019 spring collection. In March of this year he sold a piece containing the works from his first 5,000 days as an NFT through Christieâs, making it the first pure NFT the auction house had ever sold, and, thanks to that $69 million price tag, the most valuable one to date.
Last night, he sold a new, three-dimensional video sculpture called Human One for $29 million. Winkleman calls it âthe first portrait of a human born in the metaverse.â Like Everydays: The First 5,000 Days, the sale garnered a lot of attention. Unlike Everydays, itâs a work that will change over time. âWhile the piece was sold last night, the piece is not complete,â Wilkenman told WIRED deputy global editorial director Greg Williams on Wednesday at the RE:WIRED conference. âIâm going to continue changing and updating the piece for the rest of my life."
He thinks this is one of the boons of digital art. While paintings and sculptures are static and donât change after being purchased, with digital art youâre buying something that can evolve. Art connoisseurs may not even know what theyâre buying at first, something Winkleman likens to âa subscription to art,â like using Microsoft 360 or Adobeâs Creative Cloud. âYou could come downstairs in the morning and the piece looks one way,â he says. âThen you come home from work, and it looks another way.â You might even love it one day and hate it the next.
For Human Oneâ"which features a human (or human-like?) figure walking in a tall box that can be viewed from 360 degreesâ"he is not planning on updating it on a daily basis. He wants it to be purposeful, and for it to be an event when it changes. He doesnât have the next 30 years of the piece planned out, but will figure it out as he goes. âThis piece is about the journey and exploring,â he says, âand thatâs what Iâm also on the ride for.â
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While much of the digital art we see exists solely as 1s and 0s, Winkelman is releasing more and more of his work in a tangible way. With his series Physicals (and now with Human One), he is putting his work on self-contained screens that can be displayed. Currently, people have to actively choose to seek out digital art, by opening something like a web browser or Instagram. But Winkelman sees a lot of opportunities to grow and change our concepts of what digital art is and bring it into physical environments, the way paintings and sculptures are now. âI think for a long while the traditional art world was sort of set in its ways and not as affected by the pace of technology,â he says. âI think thatâs going to change." This, he adds, opens artists up to sell to a whole new type of collector they wouldnât have encountered before.
Winkelman notes there is a bit of a learning curve when it comes to how his Physicals are enjoyed. A lot of people donât know what to do with them or how to interact with them. He said that some people value them so much that they donât open themâ"like a rare comic book or Star Wars toyâ"and thatâs not what he wants. So, heâs working on new ways to incentivize people to take them out of the box.
He also sees technology playing a huge role in the democratization of creativity. Winkelman isnât a classically trained artist, but digital tools have enabled him to produce work in ways that didnât exist before. Moreover, lots of programs like the image editor GIMP and the video tool Blender are free. As are many online tutorials, Winkelman says, so ânot only is the software free but the training is free,â too. This could lead to a real renaissance for digital artistsâ"and a necessary one. Graffiti and even photography werenât seen as art forms in their early days, but now everyone sees them as such. Winkleman believes digital art and NFTs will be the same.
Everydays is now in its fourteenth year. While the project remains ongoing, Winkelman admits heâs not always motivated to create art. âI think people are used to the idea with artwork that you make it when youâre âinspired,ââ he says. âI view it more as working out.â In his example, even if youâre a person who works out a lot, when you get out of bed you might not feel like running 10 miles, but youâre glad you did it afterwards. Millions of dollars in cryptocurrency later, one can only imagine Winkelman is glad he stuck with it.
Watch the RE:WIRED conference on WIRED.com.
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